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Video marketing has become a reliable tool for individuals and businesses in recent years.
A survey by Wistia showed that people stay on a web page displaying video content 2.6 times more than a page without any.
Meanwhile, Cisco reported that video content would dominate 82% of Internet traffic by 2022. Some reports also claim that adding videos on landing pages can increase a website’s conversion rate by 86%.
Hiring a video production agency could be highly beneficial for this reason alone. Having a team of experts is the only way if you aim for high quality content. You only need to learn the right tricks to save on your expenses.
Below are several ways to save money while working with video production experts:
It is vital to have an idea on the budget to carefully plan your production.
You also need to choose the quality of the video you want to see on your website. Expect premium prices if you want to produce a high-quality video shot in multiple locations – with both animated and live-action sequences.
This makes picking the right content category essential, especially on a tight budget.
For example, you may let go of the idea of shooting scenes in different locations if you only have a budget for a one-day shoot.
You should also decide if you want a fully-animated asset or a live-action one. All of these factors will depend on your budget as well as your creative desires.
Have a concrete idea on how much you want to spend before hiring a video production team. This will set expectations on both sides and avoid additional charges in the end.
One of the most significant expenses during video shoots is venue rental. You may need to pay more depending on the size and length of the production.
Be creative and find an alternative place to shoot to save more of your budget.
For example, you can shoot a product demo in places where the product is commonly used. That instead of shooting a talking head video in your office lobby.
Other possible options would be public locations. You only need to secure the necessary permits to shoot in these areas.
Compressing the venue rental in these ways will save a lot of money when creating your video.
There might be some staff members in your company who know a thing or two about certain video production tasks.
It could be as simple as management tasks or accompanying the production team when scouting for locations.
Your team can also help provide props to the production staff or take charge of the catering to save on costs.
Some of them may also volunteer to run crucial production-related errands, such as helping with crowd control or ensuring the location’s well-prepared before the shoot.
Always keep in mind that the production crew are highly-professional individuals. It would be best to set their expectations in order for them to learn how working in a production is.
Setting a budget for post-production tasks can help make or break your video.
You should inquire about the post-production packages of your video production company to understand its inclusions. It relates to editing, colour grading, and additional motion graphics, etc.
It would be best to clarify if all these are part of the production package to avoid additional expenses.
Finding a local production company will allow you to get the best out of your overall production budget.
Teaming with an agency in a remote capacity could add to the fees in the form of conversion rates, depending on their exact location.
Local video professionals also have plenty of advantages over non-locals. They surely know the best spots to shoot the scenes without a rental fee.
They can also bring their video equipment without extra charge since logistics won’t be a concern.
Hiring a company for video production doesn’t have to be expensive. You only need to use your creativity to avoid burning a hole through your pocket.
Proper communication is also important to ensure that you successfully integrate all your ideas. It will help them understand what you want for the final product.
The above-mentioned tips will help you save more money than working on the video by yourself.
